Creative visual designer / illustrator / AI / merch

Creative direction, campaign visuals, AI design and merch built to move culture.

Netflix portfolio sample by Simeon Ferreira

Based in South Africa

Afrikaans and English

Mission

Build visual work with taste, purpose and production sense.

2010

Design journey started in Photoshop

30M+

Views on TikTok scene-lift work

2024

Promax Africa finalist and gold-winning team

I am Simeon Ferreira, a South African creative visual designer working across entertainment, music, social campaigns, AI-assisted design, print and merch. I turn rough ideas into bold visual systems that feel current, useful and ready to ship.

What I do best

From idea to campaign-ready visual system

Entertainment Campaign Design

Social, DOOH, show launches, platform skins and campaign assets built for fast-moving entertainment brands.

AI-Assisted Concept Development

Using tools like Chat GPT, Higgsfield, Leonardo, Runway and Gemini to explore sharper routes and speed up creative production.

Motion-Ready Visual Direction

Designing title looks, key graphics and visual systems that can be handed to animators with a clear creative direction.

Merch, Print and Product Mockups

Hands-on print and merchandise experience, from layouts and mockups through to production-aware design decisions.

Clients

Brand proof at a glance

A cross-section of clients, collaborators and projects across streaming, broadcast, touring artists, South African music culture, events, apparel and live entertainment.

Client logo board from Simeon Ferreira portfolio

Selected work

Campaigns, screens, scenes and show worlds

Selected social, DOOH, UI, title-look and AI-assisted concept work, built to hold attention across every format it appears in.

Netflix Social Systems portfolio sample

Netflix

Netflix Social Systems

Social media design

Squid Game Experience portfolio sample

Netflix

Squid Game Experience

Comic Con experience UI

Netflix DOOH Campaigns portfolio sample

Netflix

Netflix DOOH Campaigns

Digital out-of-home design

AI Title Sequences portfolio sample

MTV Base / BET

AI Title Sequences

Title look design and AI concepting

MTV Music Awards 25 portfolio sample

MTV

MTV Music Awards 25

Visual concepts

Paramount Promo portfolio sample

Paramount

Paramount Promo

Title sequence design

More work

Additional campaign and title-graphic samples

A broader look at social systems, DOOH, show campaigns, platform skins, title graphics and AI-assisted creative routes.

SAFTA Nominations portfolio sample

Netflix

SAFTA Nominations

Social media design

Crime & Mystery portfolio sample

Netflix

Crime & Mystery

Social media design

Netflix Documentaries portfolio sample

Netflix

Netflix Documentaries

Digital out-of-home design

Next On portfolio sample

Netflix

Next On

Social media design

Next On Clean portfolio sample

Netflix

Next On Clean

Social media design

Squid Game Social portfolio sample

Netflix

Squid Game Social

Social media design

Kings of Jo'burg portfolio sample

Netflix

Kings of Jo'burg

Visual concepts

Netflix Slam portfolio sample

Netflix

Netflix Slam

Social media design

Netflix Skins portfolio sample

Netflix

Netflix Skins

Platform-specific social skins

Blood & Water portfolio sample

Netflix

Blood & Water

Digital out-of-home design

Netflix Shows portfolio sample

Netflix

Netflix Shows

Top 10 TikTok scene lifts

Saturday Movies portfolio sample

BET

Saturday Movies

AI-assisted title graphics

The Museum of Excellence portfolio sample

BET

The Museum of Excellence

AI-assisted title graphics

Naija Smash Hits portfolio sample

MTV Base

Naija Smash Hits

Title sequence design

MTV Summer portfolio sample

MTV Base

MTV Summer

Title sequence design

Capability stack

Tools, taste and production sense

I work across concept, design, AI exploration, mockups, social, print and motion-ready assets, with a practical understanding of how the final work needs to be used.

Art Direction

Illustration

Creative Concepts

AI Designing

Higgsfield

Chat GPT

Motion-Ready Graphics

Title Sequence Graphics

Video Editing

Social Decks

Print Layouts

Product Mockups

Merch Design

Website Design & Deploy

Shopify And WordPress

DTG Printing

Experience

A decade-plus of hands-on making

From merchandise and events to entertainment campaign delivery, my work combines concept, execution, AI experimentation and production-aware design.

Digital Artist & Creative Designer

Fairchild Creative

2023 - Present

Freelance Artist

IFEELSLICK

2010 - Present

Lead Designer & Printing Merch

In It Apparel

2020 - 2021

Manager & Lead Designer

RJ Cad & Copy

2018 - 2020

Artist & Event Manager

Slick Merchandiser

2015 - 2017

Available for campaigns, merch, AI design and visual systems.

Need campaign visuals, merch concepts, AI-driven design, or a portfolio-ready brand system? Let us build something sharp enough to share and strong enough to sell.

simeonferreira123@gmail.com